White-label SaaS · live on your domain in a day

Sell your own software.
Not someone else's bill.

Troy is the all-in-one platform you brand as your own and resell to clients — CRM, funnels, invoicing, scheduling, automations, and AI. Flat pricing. Unlimited client accounts. No per-message usage fees.

Start your agency plan Compare to GoHighLevel
Your logo, your domain Unlimited sub-accounts Zero usage billing

One login replaces the whole stack

CRMFunnel builderEmail & SMSSchedulingInvoicingPipelinesAutomationsAI assistantSupport deskReporting
The platform

Everything an agency resells — built in.

Troy isn't a single tool with add-ons. It's a complete business operating system your clients log into under your brand.

CRM & pipelines

Drag-and-drop opportunity boards, custom stages, contacts, tags, and smart lists for every client account.

Funnels & sites

Landing pages, funnels, and forms with your branding — capture leads straight into the pipeline.

Email & SMS

Campaigns, sequences, and nurture automations. No surprise per-message wallet draining your margin.

Invoicing & payments

Send invoices, take payments, and track revenue per client — with payouts that flow to you.

Scheduling

Booking calendars, reminders, and round-robin assignment built into every sub-account.

AI assistant

Conversation and content AI baked into the plan — not a $97/mo add-on per location.

The honest comparison

Built to replace GoHighLevel.

Same capabilities. The difference is what happens to your margin once your clients actually start using it.

 

Troyfor Agencies

GoHighLevelStarter → Agency Pro

CRM, pipelines & smart lists
Included
Included
Funnels, websites & forms
Included
Included
Calendars & booking
Included
Included
Reputation & social planner
Included
Included
Email sending fees
Noneflat, unlimited
Meteredper 1,000 sends
SMS & call fees
Noneno per-message markup
Meteredper segment + carrier
AI agent (voice + chat)
Included
+$97/moper sub-account add-on
White-label desktop
Includedfrom entry plan
$297+ tiernot on Starter
Branded mobile app
Includedon Scale
+$497 setupplus hosting
Client billing / SaaS mode
Includedon Scale
$497 tierAgency Pro only
Unlimited sub-accounts
Includedon Scale
Starter caps at 3$297+ to unlock
Done-for-you setup
~1 day
2–4 weeksself-configured
Real margin at scale
Predictable
Usage erodes it
GoHighLevel figures reflect publicly listed 2026 pricing (Starter $97 · Unlimited $297 · Agency Pro $497) plus usage-based email, SMS, call, and AI charges and the branded-app setup fee. Comparison for positioning; verify current rates before quoting clients.

Every box they check, we check — plus the ones they charge extra for. See the full feature-by-feature breakdown →

Agency pricing

Cheaper than them on every tier.

We priced each plan below the GoHighLevel plan it replaces — then included the add-ons and usage they bill on top. Flat rate, you set client prices and keep the spread.

Starter

Your branded platform, ready for your first clients.

$79 / mo

Up to 5 client accounts

  • Full platform — CRM, funnels, calendars
  • Email & SMS — no usage fees
  • White-label from day one
  • AI agent included
  • Done-for-you setup

vs GoHighLevel Starter $97/mo · capped at 3 accounts, no white-label

Start Starter
Most agencies

Unlimited

Unlimited clients and full white-label branding.

$249 / mo

Unlimited client accounts

  • Everything in Starter
  • Unlimited client sub-accounts
  • White-label desktop & domain
  • Snapshots & niche templates
  • AI agent included — no add-on
  • Priority onboarding

vs GoHighLevel Unlimited $297/mo + metered usage + $97/mo AI

Start Unlimited

Scale

Full resale engine — bill clients as your own SaaS.

$399 / mo

Unlimited · SaaS mode

  • Everything in Unlimited
  • Client billing & SaaS mode
  • Branded mobile app included
  • Set your prices, keep the margin
  • AI support agent
  • Dedicated onboarding support

vs GoHighLevel Agency Pro $497/mo + $497 app setup + usage

Start Scale

Prefer to own it outright? Buy the platform once with full resale rights — see the Own It option →

The math that matters

Your software becomes the product.

Stop reselling someone else's tool at a thin margin while usage fees eat the rest. With flat pricing, every client you sign is recurring revenue you actually keep.

  • Set your own client price — $99, $199, $299/mo, whatever your market bears.
  • One flat platform cost, no matter how many messages your clients send.
  • Sticky software embedded in client operations means lower churn.
  • Add concierge and we'll handle the client onboarding for you.
Margin estimator

15 clients at $199/mo

Clients15
Your price / client$199
Monthly client revenue $2,985
Troy platform cost $249 / mo
Your monthly margin $2,736
Your SaaS is already built

Launch your agency platform this week.

Brand it, price it, sell it. We host everything and get you live — you keep the recurring revenue.

See agency plans